My favorite books

I love new ideas, and whilst talks, podcasts, videos, and blogs are great, there is nothing quite as enthralling as a well-written book that gives you a fantastic insight into a new idea, thought or process.

Here is a shortlist of some of my favourite books I’ve read through the years, it’s by no means exhaustive as there are probably others I can’t readily recall.

• Good to Great: Why Some Companies Make the Leap…and Others Don’t – James C. Collins
• Leadership Strategy and Tactics – Jacko Willink
• Dare to Lead – Berne Brown
• Product Roadmaps Relaunched –
• Innovation Lab Excellence – Richard Turrin
• Inspired – Marty Cagan
• Life 3.0 – Max Tegmark
• The Art of Profitability – Adrian Slywotzky
• Inside the Tornado : Strategies for Developing, Leveraging and Surviving Hypergrowth Markets – Geoffrey Moore
• Product-led Growth : Wes Bush
• The Curve – Nicholas Lovell
• Empowered – Marty Cagan
• Be More Pirate – Sam Conniff
• Obv!ously Awesome – April Dunford
• Outliers – Malcolm Gladwell
• New Thinking for New Millenium – Edward De Bono
• Tactics – Edward De Bono
• The 7 Habits of Highly Effective People – Stephen Covey
• Zero to One – Peter Thiel and Blake Masters
• The Art of War – Sun Tzu
• Rework – David Heinemeier Hansson and Jason Fried
• The innovator’s dilemma – Clayton Christensen
• Influence – Robert Caldini
• Grit – Angela Duckworth
• Measure What Matters – Greg McKeown
• The personal MBA – Josh Kaufman
• Algorithms to Live by – Brian Chistian, Tom Griffiths
• Sapiens – Yuval Noah Harari
• 12 Rules for Life – Jordan Peterson
• Atomic Habits – James Clear
• Hooked – Nir Eyal
• Inspired – Marty Cagan
• Emotional Design – Don Norman
• Feel the fear and do it anyway – Suan Jeffers
• Tiny Habits – BJ Fogg
• How to win friends and influence people – Dale Carnegie
• The infinite game – Simon Sinek
• A short history of nearly everything – Bill Bryson
• Thinking, Fast and Slow – Daniel Kahneman
• Nudge – Richard Thaler, Cass Sunstein
• Misbehaving – Richard Thaler
• Predictably irrational – Dan Ariely
• Freakonomics – Stephen Dubner, Steven Levitt
• Homo Deus – A Brief History of Tomorrow – Yuval Harari
• How to be a productivity ninja – Graham Allcott
• Antifragile – Nassim Taleb
• Tony Robbins – Awaken the giant within
• Lateral Thinking – Edward de Bono
• Six Thinking Hats – Edward de Bono
• Crossing the chasm – Geoffrey Moore
• The lean startup – Eric Ries
• Einstein’s Dreams – Alan Lightman
• A technique for producing ideas – James Webb Young
• The One Minute Millionaire – Mark Hansen, Robert Allen
• Schrodinger’s Kittens and the Search for Reality – John Gribbin
• Digital Storytelling – Carolyn Miller
• Rainmaking – Ford Harding
• Finding Flow – Mihaly Csikszentmihalyi
• Design Elements – Timothy Samara
• Herd – Mark Earls
• Power is the great motivator – David McClelland
• Human Motivation – David McClelland
• The Business Playground – Dave Steward, Mark Simmons
• Don’t make me think! – Steve Krug
• Designing Social Interfaces – Christian Crumlish
• Exotic Preferences – George Lowenstein
• Seductive Interaction Design – Stephen Anderson
• Profit Patterns – Adrian Slywotzky
• Open Innovation – Paul Sloane
• Brutal Simplicity of Thought – Lord Saatchi
• We are smarter than me – Barry Libert
• Global Brain – Statish Nambisan, Mohanbir Sawhney
• The Story Factor – Annette Simmons
• Gamestorming – Dave Gray
• Resonate – Nancy Duarte
• YES! – Noah Goldstein, Robert Caldini
• The Paradox of Choice – Barry Schwartz
• Influence without Authority – Allan Cohen, David Bradford
• Inspiring sustainable behaviour – Oliver Payne
• Priceless – William Poundstone
• The upside of Irrationality – Dan Ariely
• Streelights and Shadows – Gary Klein
• Buzzing Communities – Richard Millington
• Human Computation – Edith Law
• The Wisdom of Crowds – James Surowiecki
• Understanding Motivation and Emotion – Johnmarshall Reeve
• Web of influence – Nathalie Nahai
• Contagious – Jonah Berger
• Designing for Behavior Change – Stephen Wendel
• Games People Play – Eric Berne
• Value Proposition Design – Alexander Osterwalder
• How to become a rainmaker – Jeffrey Fox
• Neuroeconoimcs – Paul Glimcher
• Personality and Work – Murray Barrick
• Uncertainty in Games – Greg Costikyan
• The evolution of cooperation – Robert Axlerod
• The power of play – David Elkind
• Information is Beautiful – David McCandless
• Level Up! – Scott Rogers
• Virtual Economies – Vili Lehdonvirta
• Uncertainty in Games – Greg Costikyan
• The Gameful World – Steffen Walz
• Best Place to Work – Ron Friedman
• Payoff – Dan Ariely
• Black Box Thinking – Matthew Syed
• AI and ML for Business – Steven Finlay
• The Choice Factory – Richard Shotton

And so much more!

If you know a book I should read please suggest it.