a-n Artists’ Network Platform Redesign: Enhancing Community Engagement and User Experience
Led the UX/UI design and technical development of a comprehensive platform redesign for a-n, the UK’s largest artists’ membership organization with over 25,000 members. The project aimed to increase membership, improve usability, and enhance community engagement.
Key Responsibilities and Achievements:
- Spearheaded the UX/UI design and managed technical development of the new platform
- Implemented a range of new tools and spaces to facilitate communication and collaboration among artists
- Redesigned navigation to improve content discovery and exploration
- Enhanced blogging tools and introduced new personalization features
- Created new community spaces such as ‘Conversations’ for public debates and ‘Collections’ for content curation
- Revamped monetization channels to drive new membership acquisition
Design and Technical Highlights:
- Updated branding with a clean, simplified redesign for an optimized visual experience
- Developed powerful social tools including improved blogging capabilities and personalization options
- Designed and implemented new community spaces for debate, content sharing, and curation
- Created a powerful URL embed function for diverse content integration
- Revamped the platform’s architecture to facilitate community interaction and collaboration
- Implemented new membership tools for enhanced communication and network management
Relevance:
- Demonstrated ability to lead large-scale platform redesigns for established organizations
- Showcased expertise in creating user-centric designs that enhance community engagement
- Proven track record in developing features that drive measurable improvements in user interaction and content discovery
- Experience in redesigning monetization channels to improve customer acquisition
- Successfully balanced the needs of individual users with community-wide engagement goals