The Challenge
a-n is the largest artists’ membership organisation in the UK with over 25,000 members. The challenge was to increase members and improve usability of the site, to focus more on the community aspect bringing together the network of artists all under one roof. Improving blogging and communication tools on the site, enhancing job discovery and providing tools to spark conversation.
The Platform
I led the UX/UI design and technical development of the new artist’s network platform. It provides a whole new set of tools and spaces for artists to communication and collaborate with each other. The main navigation makes it much easier to explore and discover new content. Blogging tools were drastically improved and more personalisation features implemented. New spaces such as conversations, where a public debate and forums take place on topics of interest as well as collections where each member can collect interesting content; artwork, articles, and events were added. The platform has been designed from the ground up to facilitate communication and collaboration between its community as well as drive new members through new monetization channels.
My Contributions
- Updated branding – A new clean and simplified redesign, providing a visually optimized experience.
- Powerful social tools – New blogging tools and personalisation options to give more power to community members for sharing their experiences. New membership tools to provide new channels for communication and network management.
- New spaces – Conversations, a space where community members can debate and converse with each other. Collections, a space where community members can collect items of interest, including events, jobs, artworks, interesting articles or just images from the internet – using a powerful URL embed function.
- Revamped monetization channels – a completely new experience redesigned to help potential new customers engage with a-n quickly and more efficiently.
Visit the artist’s network.