Dr Kam Star

Product Manager

Product Director

AI Product Leader

Empathic facilitator

Product Designer

Games Producer

Insightful Entrepreneur

Digital Products Expert

Supportive Leader

Inspired Innovator

Architect

Devoted Father

Data Scientist

Storyboarder

Monetisation Expert

Machine Learning

Service Designer

Trend Analyst

Dr Kam Star

Product Manager

Product Director

AI Product Leader

Empathic facilitator

Product Designer

Games Producer

Insightful Entrepreneur

Digital Products Expert

Supportive Leader

Inspired Innovator

Architect

Devoted Father

Data Scientist

Storyboarder

Monetisation Expert

Machine Learning

Service Designer

Trend Analyst

Delivering Successful Products, Driving Growth

Welcome. So glad you’re here.

I’m Kam Star, your host for the next few minutes, in which I hope to give you some insights into my experiences, skills and capabilities.

 

My journey into product development began at an early age, when at just eleven years old and already keen in programming, I got curious into what a group of engineers were doing using a slide ruler and decided I could create a software solution that cut the time it took to do calculations from around 5 to 10 minutes by hand to just 5 seconds using software. So I built and sold my first piece of software before officially being a teenager! I used the money to buy more tech and got heavily into making games, hacking systems and learning what it takes to make an awesome product.

 

Being a left/right brain individual with a keen interest in design and aesthetics that drive human experiences, as well as a keen mathematician and generally scientifically minded, I first studied architecture and practiced as an architect. But the love for making digital products was just too strong! So following a stint as a game designer for Hasbro’s Monopoly and Risk, I set out to use digital and gaming technologies in a wide array of applications.

 

In the last 20 years I’ve been fortunate enough to build, lead and develop some extraordinary multidsciplinary teams creating digital, physical and hybrid products. My passion for understanding the customer better and always driving productivity eventually led me to completing a PhD in gamification and AI, combining psychology of personality with dynamic UX. Experimenting with and trying to understand and explore how to increase engagement.

 

I love innovation and creating products that deliver true utility, help to transform insight as well as entertain or bring delight. I’ve produced more than fifty digital solutions in a multitude of sectors and I’ve built a wealth of experience in effective stakeholder management, leading teams collaboratively and delivering profit.

 

My passion today is in becoming one of the world’s greatest product directors. As we move toward an augmented intelligence world, where technology is playing a bigger and bigger assistive role in what we do everyday, I want to drive the vision and strategy needed to lead the next revolution in engagement. I’m looking forward to another 20 years of collaborating with amazing people in creating ground breaking products that combine a deep understanding of customers’ needs through exceptional user experience that deliver outstanding results.

 

 

Expertise in action
Product Management

As a product director with >20 years in developing products loved by millions of users, I excel at empathy with customers, skillfully conducting market research, insightfully generating product requirements, creatively determining specifications, studiously setting production timetables, diligently pricing, and effectively developing go-to-market strategies and success.

Software Development

Publishing my first pieces of software as a teen on the ZX Spectrum in the 80s, I've since run many software development projects, producing games, apps, simulation and platforms. I've led the production of dozens of software products from desktop to mobile to AR, from pressing to gold CDs to Cloud and SaaS, delighting millions of players and end-users.

Design Thinker

As a trained architect I learnt to become a design thinker. Customer satisfaction is my primary goal and I use design thinking tools to put the customer’s needs, desires and satisfaction first. In my career I’ve learnt to fully embrace customer empathy, prototype early and often, work with insights to differentiate the product, and appreciate and learn from failures.

Monetisation Expert

Freemium or trial mode? Subscription or micro payment? How do you frame it all to get the maximum return? I’ve helped many clients develop and extend their revenue models. Everything from pay as you go to offer walls. I’ve developed a comprehensive toolkit to help monetise digital content and products.

Data Scientist

From building data models to applying a range of statistical and machine learning techniques and getting to valuable insights that transform business outcomes. With a PhD built on data analytics and AI, I've also built a data exploration platform from the ground up and am an expert in a wide range of statistical modeling, machine learning, data analysis and insight extraction.

Game Designer and Producer

From single player to multi player, action-adventure, simulations, strategy, role play and puzzle games - I've built over forty games. I even developed a game making game, a game that's played to design new games! Whether online, web based, mobile, desktop, console or card games, I love designing and producing them just as much as playing them.

Fun Facts
£100m+ Digital Products Delivered
Multi-award winning
Millions of happy customers
Creating products users love
Clients I've worked with
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Resume
Experience
2003-2020
Products Director, CEO
PlayGen

As Product Director and CEO of PlayGen I led the development of solutions for transforming engagement and influencing behaviour using data, games, gamification, simulations, artificial intelligence and principles of play for millions of users.

Successfully led the company through £70m+ worth of join ventures and development, from pitching and business development through to product direction and mentoring multidisciplinary teams of developers, designers and subject matter experts.

I led product vision, strategy, design, development & delivery of 50+ digital solutions in applied games, gamification, apps and SaaS and cloud based platforms, across edtech, fintech, health, datatech, corporate, enterprise, government, media and entertainment sectors.

2010 - 2015
Founder and Director
Digital Shoreditch

I founded and led a large annual festival celebrating the outstanding creative, technical and entrepreneurial talent of the UK. I conceptualised, directed and hosted over 100 events with 2000+ speakers to audience of 40,000+ participants. In the process I strategised, designed and built the brand, achieved £2m annual turnover from zero without external investment within 3 years.

2003 - 2004
Graphics Supervisor
BBC Time Commanders

I led the graphics supervision for Time Commanders. Devising and delivering an hour of broadcast quality animation per week using cutting edge game engine, working closely with client, producers, game developers, editors, historical researchers and on set teams.

1999 - 2003
Visualisation and Digital Transformation Manager
RMJM

RMJM is one of the largest architecture & design networks in the world. I built and managed team of eight visualisation and graphics designers delivering over 100 projects. I also spearheaded the modernisation of the company’s digital strategy and IT infrastructure, working closely with the board of directors.

1998 - 1999
Game Designer
Deep Red / Hasbro

I was the Game Designer on Hasbro’s Monopoly Tycoon and Risk 2 AAA game titles. Successfully delivering game mechanics, layouts, environments, characters and interfaces.

EDUCATION
2012-2015
PhD in Gamification, AI and Team Productivity
Serious Games Institute

How can we increase team performance in online social creativity platforms? In my PhD I developed a sophisticated social creativity and learning platform capable of personalising cooperative and competitive gamification and UI elements according to individual’s personality. It provided a dynamic personalised interface that used AI to enhance team performance. It delivered a 300% increase in user productivity.

2005 - 2006
Accredited Project Manager in Software Development
Open University

Completed with merit. This was a nine month distant learning course for becoming an APM in software development. The course covered :

  • PRINCE2 Methologies and Practice
  • Agile project management life-cycle
  • Impact of project context on success
  • Establishing project management plans and baselines
  • Project management leadership and team development
1992 - 1998
Masters in Architecture
Sheffield

Successfully completed Masters in Architectures, as well as BA and Post Graduate diploma in Architecture.

My Master thesis was on Artificial Intelligence in the Built Environment.

 

1995 - 1996
Post Grad Diploma in Critical Theory
Nottingham University
2000-2020
Product Innovation Domains

In the last 20 years, I’ve successfully delivered product innovation, development, launch and growth in B2B and B2C environments including solutions on SaaS, Mobile, Desktop, AR, Apps and platforms in many domains, including ; Innovation portfolio management, Data Insights, API Platforms, Social Network Platforms, Brand Transformation, Leadership Development, Festivals and Event Management, Anti Money Laundering, Historical battles, Data Security, Environmental concerns, Public Policy Engagement, Situational awareness, Onboarding, Climate Change, Social Creativity, Designing Games, ProSocial Skills, Interview skills, Curing Cancer, Coronary Bypass Surgery, Career choices, Floods in the UK, Teenage pregnancy, Floodplain management, Violence and Extremism, Nanotechnology and Global Health Policy.

My Skills & Expertise (ask me about any)
Product Management
  • Product Life Cycle
  • Customer Focus
  • Vision and Roadmap
  • Requirement Analysis
  • Stakeholder Management
  • Agile Methodologies
  • Value Driven Prioritisation
  • Team Leadership
Design Skills
  • User Experience Design
  • Creative Strategy
  • Interface Design
  • Technical Innovation
  • Monetisation
  • Game Design
  • Storyboarding
  • Digital Marketing
Business
  • Entrepreneurship
  • Startups
  • Business Analytics
  • P&L Lead
  • B2B / B2C Sales
  • Trends & Innovation
  • Value Engineering
  • Negotiation
Technical
  • System Architecture
  • Enterprise Systems
  • Programming
  • Machine Learning
  • eCommerce
  • Web Technologies
  • Cloud & Distributed Systems
  • Authoring Tools
Artificial Intelligence
  • Machine Learning
  • Neural Networks
  • Python and R
  • Natural Language Processing
  • Computer Vision
  • Cognitive Computing
  • Emotion Recognition
  • Tensorflow, Keras, Pytorch
Innovation Tools
  • Brainstorming
  • Remember the future
  • Challenge assumption
  • Lotus Bloom
  • Random Input
  • New Useful Feasible
  • Systematic Inventive Thinking
  • Six thinking hats
Selected Works

Much of my best work is bound by confidentiality contracts, under NDA and can not be shared on the open web. Bellow are a small selection of products I’ve created, where I own the rights or have permission to share them. Feel free to explore and do ask me for more information if you’d like to find out more.

DataPlay insights
AI, Data, Design
Symphony Economic DJ
AI, Data, Design
SUGAR API
Games, Platform
_connectMe
AI, Apps, Design
Digital Shoreditch Festival
Apps, Design, Platform
MeTycoon
Design, Games
RAGE Applied Gaming
AI, Design, Platform
StarQuest
Design
Nuclear Simulator
Design, Games
Artists Network
Design, Platform
AddingPlay
Design, Games
Insights and ramblings
February 1, 2020 Architecture of a great roadmap

What should a roadmap do? A great roadmap delivers much more than a project plan. It’s a strategic communication tool…

January 29, 2020 The art of Roadmap Prioritisation

What do we build next and why, is one of the most critical elements of delivering a successful roadmap. Everyone…

January 25, 2020 My favorite books

I love new ideas and whilst talks, podcasts, videos and blogs are great, there is really nothing quite as enthralling…

January 20, 2020 My top 5 tips as Product Lead

As a product manager my role is pretty simple : make sure all the software development succeeds. Frankly, I believe…

Contact info
  • Address: Wilkes Street, London, E1 6QF
  • Email: kamstar1@gmail.com
  • Call: +44 7950 4000 65
  • Mood: Bright eyed and bushy tailed
Get in touch