Over 25 years of experience and well over 50 products loved by millions of users, I am a visionary product leader and product coach, capable of driving innovation and growth across diverse industries. My skills include :

• Product Vision and Strategy: Developed and implemented transformative product strategies, such as the three-pillar approach at Chaos, spanning multiple industries and driving significant ARR growth.
• Portfolio Management: Successfully managed complex product portfolios, including the expansion of Blue Prism's automation suite from $50M to $250M ARR in three years, and managing portfolios of Chaos and PlayGen.
• User-Centric Development: Established User Research Labs and implemented customer-facing ideation portals to ensure products truly meet user needs and expectations.
• Cross-Functional Leadership: Led and coordinated efforts across product, engineering, design, and marketing teams to ensure aligned, efficient product development and launch processes.
• Agile Methodologies: Implemented and scaled agile practices across organisations, improving product development velocity and quality.
• Product Lifecycle Management: Expertly managed products from conception through maturity, including making strategic decisions on sunsetting and replacing legacy offerings.
• Innovation Pipeline: Created and maintained robust innovation pipelines, balancing short-term improvements with long-term, disruptive innovations.
• Metrics-Driven Decision Making: Implemented comprehensive product analytics frameworks to guide data-driven decision making and continuous improvement.

From my early days coding on a ZX Spectrum to leading cutting-edge AI and cloud initiatives, I've maintained a passion for leveraging technology to solve complex problems and create user-centric solutions. With some of my key tech leadership competencies including :

• Enterprise Architecture: Led the development of scalable, cloud-native architectures, including the transformation of Blue Prism's legacy on-premises software to a modern SaaS platform.
• AI Integration: Spearheaded the integration of AI capabilities across product portfolios, significantly enhancing product capabilities and user experiences.
• Cloud Transformation: Guided organisations through cloud migrations, optimising for scalability, security, and performance.
• Technology Stack Optimization: Made strategic decisions on technology stacks, balancing cutting-edge capabilities with maintainability and scalability.
• R&D Leadership: Established and led AI labs (in both Chaos and Blue Prism) and many R&D initiatives, fostering a culture of innovation and technological advancement.
• Vendor Management: Led strategic technology partnerships and vendor selections, optimising for both cost and capabilities.
• Cybersecurity and Compliance: Ensured robust security measures and compliance with industry standards across all technology initiatives.
• Emerging Technology Adoption: Consistently identified and implemented emerging technologies to maintain competitive advantage, including early adoption of AI and machine learning capabilities.

Leveraging my background in architecture and years of product development experience, I've become a staunch advocate and practitioner of design thinking methodologies.

• User Empathy: Developed and implemented comprehensive user research programs, including the establishment of User Research methodologies, to deeply understand user needs, pain points, and desires.
• Rapid Prototyping: Championed the use of rapid prototyping techniques to quickly iterate on ideas and gather user feedback early in the development process.
• Cross-Disciplinary Collaboration: Facilitated design thinking workshops bringing together diverse teams to solve complex problems and generate innovative solutions.
• Journey Mapping: Created detailed user journey maps to identify pain points and opportunities for product improvement and innovation.
• Insight-Driven Innovation: Translated user insights into differentiated product features and entirely new product concepts.
• Iterative Design Process: Implemented iterative design processes, continuously refining products based on user feedback and real-world usage data.
• Design Systems: Developed comprehensive design systems to ensure consistency and efficiency across product portfolios.
• Accessibility and Inclusive Design: Championed inclusive design principles to ensure products are accessible and usable by the widest possible user base.

My approach to crafting and executing comprehensive go-to-market strategies combines deep market analysis, customer segmentation, and innovative positioning to ensure products enter the market successfully and achieve sustainable growth. My key GTM competencies include :

• Market Entry Strategy: Developed and executed strategies for entering new markets, including geographic expansion and new customer segments. At Chaos, led the 10x expansion of the products from ~20 million to >200 million potential customers.
• Channel Strategy: Expertise in designing and optimising multi-channel distribution strategies, including direct sales, partner networks, and digital platforms. At Blue Prism, worked closely with channel partners to accelerate market penetration for our automation solutions.
• Pricing Strategy: Proficient in developing value-based pricing models that maximise revenue while ensuring market competitiveness. Implemented tiered pricing structures and freemium models to drive adoption and upsell opportunities.
• Product Positioning: Skilled at crafting compelling product narratives and positioning statements that resonate with target audiences. Led the positioning of AI-powered solutions at Blue Prism, differentiating our offerings in a crowded market.
• Launch Planning: Experienced in orchestrating global product launches, coordinating across marketing, sales, and customer success teams to ensure seamless execution. Successfully launched multiple products at Chaos, Blue Prism, PlayGen and Digital Shoreditch.
• Metrics and Analytics: Implemented data-driven GTM approaches, utilising key metrics to continuously refine and optimise strategies. Developed dashboards to track and improve GTM performance across the product portfolio.
• Customer Acquisition: Designed and implemented strategies to efficiently acquire and onboard new customers, leveraging digital marketing, content strategy, and sales enablement tools.
• Market Expansion: Successfully led market expansion initiatives, including the growth of Enscape's Serviceable Addressable Market by 50% at Chaos, with plans for further significant expansion.

Productising AI is one of my specialities, with over 10 products and add-ons that leverage machine learning and make money! (well, they deliver a huge advantages to customers, and are robust and easy to use! That's why). Some of my AI/ML expertise includes:

• AI Strategy: Developed comprehensive AI strategies for organisations, aligning AI initiatives with broader business goals and product visions.
• AI Team Leadership: Built and led high-performing AI teams, fostering a culture of innovation and continuous learning.
• Scaling Machine Learning Implementation: Led the development and deployment of various MLOps including use cases in computer vision, natural language and process synthesis applications to name a few.
• AI Ethics: Leveraging my postgraduate degree in AI Ethics from LSE, ensured ethical considerations are at the forefront of AI development and implementation.
• Deep Learning: Expertise in deep learning techniques, including many types of neural networks, e.g. GANs, transformers, RNN, SSL, CNNs, LSTM, SVM, and agent based models, applied to real-world business problems.
• AI Infrastructure: Designed and implemented scalable infrastructure for AI model training and deployment, leveraging cloud technologies for optimal performance.
• AI-Human Interaction: Focused on developing AI systems that augment and enhance human capabilities rather than replace them, particularly in enterprise automation and creativity contexts.

With over two decades of experience in creating engaging simulations and serious games, I've pushed the boundaries of interactive digital experiences across multiple platforms and genres.

• Diverse Portfolio: Developed 30+ simulations & serious games, ranging from single-player experiences to complex multiplayer environments. Created experiences for various platforms including online, web-based, mobile, desktop, and console, adapting design principles to suit each medium.
• Serious Games: Pioneered the use of game mechanics in non-entertainment contexts, developing simulations for training, education, and behaviour change in sectors such as healthcare, finance, and defence.
• Innovative Mechanics: Designed unique gameplay systems, including a meta-game for game design itself, showcasing the ability to think beyond conventional game structures.
• AI Integration: Leveraged AI and machine learning to create adaptive game environments and intelligent NPCs, enhancing player engagement and replayability.
• User-Centric Design: Applied design thinking principles to game development, ensuring that each project not only entertains but also fulfils specific user needs or learning objectives.
• Scalable Architecture: Developed robust, scalable architectures for online multiplayer simulations, supporting millions of concurrent users.
• Analytics Integration: Implemented comprehensive analytics systems in simulations to gather user data, enabling data-driven design iterations and personalised user experiences.
• Cross-Functional Leadership: Led multidisciplinary teams of designers, artists, programmers, and sound engineers to deliver cohesive and polished final products.
• Gamification Strategies: Applied game mechanics to multiple non-game applications, enhancing user engagement and motivation in various digital products and services.