The Challenge
Brainstorming should be a way of unleashing creativity and revealing promising ideas that could transform a project, an activity or a business. Unfortunately, brainstorming sessions rarely live up to these lofty expectations. They usually can take up a lot of time, particularly if people are brought together from different locations. They can suffer from groupthink or be suffocated by hierarchy. And it can be difficult and time-consuming to assess the ideas and prioritise action.
The Platform
HatParty is a multiplayer real-time ideation game enhanced through AI and focused on truly transforming brainstorming sessions. Project members come together to generate ideas in a fun and insightful environment augmented with AI-based search algorithms that make suggestions and provide new ideas to the participants. What’s more, the process also enables the team to pick the very best solutions quickly and painlessly.
Core Features
- Inspirational search recommender systems – A machine learning model supports the inspirational search algorithms, providing a diverse array of new ideas based and suggestions based on the users’ input. It extends the ideation space through recommending concepts, words and ideas based on the users’ input.
- Racing – Competition between players to be the first to reach a certain goal. Racing is used to generate high amounts of ideas within a short space of time. The more ideas submitted the further ahead the player is within the race.
- Social Points – players earn points from the response rate of others. When players suggest new ideas they earn points when another player responds. Ideas can then be assigned value by the reputation service using the sum of other player responses to the idea.
HatParty combines cutting edge inspirational search and computational creativity techniques with competitive game mechanics in order to inspire users, driving creative output and enabling players to connect together through a focused social creativity platform.
As the product leader for HatParty, I played a critical role in its development and success. My responsibilities included overseeing team recruitment efforts, promoting the platform, supporting the design and validation of early-stage concepts, establishing partnerships with researchers for computational creativity solutions, developing and maintaining the product roadmap and backlog, and defining key performance indicators (KPIs) for measuring, tracking, and communicating the results.
Through my leadership, we were able to create a platform that not only offers a unique creative outlet but also fosters a sense of community among its users. I am proud of the work we have done and the impact we have had on the creative landscape. With HatParty, we are helping people unleash their full creative potential, connect with others, and have fun in the process.