Once upon a time there were two product managers. Kim and Jo. Kim worked in a SaaS startup called Upstart and Jo worked at an established SaaS enterprise called Bluechip.

Do you ever wish your direct reports were better at anticipating problems and thinking ahead? Have you ever seen your team become so absorbed in their day-to-day work that they lose sight of key objectives and what is most important? You’re not alone.

Successfully growing your product is based on executing on three strategic pillars. What are they?

Combining insights from customers, the market and competition with your vision is the first step in delivering a winning product strategy.