With over 25 years of experience and well over 50 products loved by millions of users, I am a visionary product leader and product coach, capable of driving innovation and growth. With topics that include :

• Product Vision and Strategy: Developing and implementing transformative product strategies, including 'Intelligent Visualisation Accelerating Creativity' at Chaos, 'Human-Centred Automation' at Blue Prism, 'Celebrating Outstanding Creativity' at Digital Shoreditch, and more besides, spanning multiple industries and driving significant ARR growth.
• Portfolio Management: Successfully managing complex product portfolios, including the expansion of Blue Prism's automation suite from $50M to $250M ARR in three years, and managing portfolios of Chaos and PlayGen.
• User-Centric Development: Establishing User Research Labs and implemented customer-facing ideation portals to ensure products truly meet user needs and expectations.
• Cross-Functional Leadership: Leading and coordinating across product, engineering, sales, marketing and customer success teams to ensure aligned, efficient product development, launch and growth.
• Agile Methodologies: Implementing and scaling agile practices across organisations, super charging product development velocity and quality.
• Product Lifecycle Management: Expertly managing products from conception through maturity, making strategic decisions on sunsetting and replacing legacy offerings.
• Innovation Pipeline: Creating and maintaining robust innovation pipelines, balancing short-term improvements with long-term, disruptive innovations.
• Metrics-Driven Decision Making: Implementing comprehensive product analytics frameworks to guide data-driven decision making and continuous improvement.

From my early days coding on a ZX Spectrum to leading cutting-edge AI and cloud initiatives, I maintain a passion for leveraging technology to solve problems worth solving, and create user-centric solutions. Some of my key tech leadership competencies including :

• Enterprise Architecture: Leading the development of scalable, cloud-native architectures, including the transformation of Blue Prism's legacy on-premises software to a modern SaaS platform. Aligning multiple M&A tech stacks.
• AI Integration: Spearheading the integration of AI capabilities across product portfolios, significantly enhancing product capabilities and user experiences.
• Cloud Transformation: Guiding organisations through cloud migrations, optimising for scalability, security, and performance.
• Technology Stack Optimization: Making strategic decisions on technology stacks, balancing cutting-edge capabilities with maintainability and scalability.
• R&D Leadership: I established and led AI labs (at both Chaos and Blue Prism) and many R&D initiatives, focusing on building a culture of innovation and commercially viable technological advancement.
• Vendor Management: Leading strategic technology partnerships and vendor selections, optimising for cost and capabilities.
• Cybersecurity and Compliance: Ensuring robust security measures (I did use to hack in my teenage years!) - and focusing on compliance with industry standards across initiatives.
• Emerging Technology Adoption: Consistently identifying and implementing emerging technologies to maintain competitive advantage, including early adoption of AI and machine learning capabilities.

Leveraging my background in architecture and years of product development experience, I'm an advocate and practitioner of design thinking methodologies. Using tools such as :

• User Empathy: Developing and implementing comprehensive user research programs, including the establishment of User Research methodologies, to deeply understand user needs, pain points, and desires.
• Rapid Prototyping: Championing the use of rapid prototyping techniques to quickly iterate on ideas and gather user feedback early in the development process.
• Cross-Disciplinary Collaboration: Facilitating design thinking workshops bringing together diverse teams to build streamlined solutions to complex problems.
• Journey Mapping: Creating detailed user journey maps to get to the heart of the customer pain points and discover opportunities for product improvement and innovation.
• Insight-Driven Innovation: Translating user and market insights into truly differentiated product features and entirely new product concepts.
• Iterative Design Process: Implementing iterative design processes, continuously refining products based on user feedback and real-world usage data.
• Design Systems: Developing comprehensive design systems to ensure consistency and efficiency across larger product portfolios.
• Accessibility and Inclusive Design: Championing inclusive design principles to ensure products are accessible and usable by the widest possible targeted user base.

My approach to crafting and executing comprehensive go-to-market strategies combines deep market analysis, customer segmentation, innovative positioning, articulated in value driven communication - to ensure products enter the market successfully and achieve sustainable growth. My key GTM competencies include :

• Market Entry Strategy: Developing and executing strategies for entering new markets, including geographic expansion and new customer segments. Focusing on 10x expansion of the products.
• Channel Strategy: Expertise in designing and optimising multi-channel distribution strategies, including direct sales, partner networks, and digital platforms. For instance at Blue Prism, working closely with channel partners to accelerate market penetration for our automation solutions.
• Pricing Strategy: Developing differentiated, tiered and where possible value-based pricing models. Maximising revenue while ensuring market competitiveness. Implemented tiered pricing structures and freemium models to drive adoption and upsell opportunities.
• Product Positioning: Skilled at crafting compelling product narratives and positioning statements that resonate with target audiences. Led the positioning of AI-powered solutions at Blue Prism, differentiating our offerings in a crowded market.
• Launch Planning & Execution: Experienced in orchestrating global product launches, coordinating across marketing, sales, and customer success teams to ensure seamless execution. Successfully launched multiple products at Chaos, Blue Prism, PlayGen and Digital Shoreditch.
• Metrics and Analytics: Implemented data-driven GTM approaches, utilising key metrics to continuously refine and optimise strategies. Developed dashboards to track and improve GTM performance across the product portfolio.
• Customer Acquisition: Designed and implemented strategies to efficiently acquire and onboard new customers, leveraging digital marketing, content strategy, and sales enablement tools.
• Market Expansion: Successfully led market expansion initiatives, including the growth of Enscape's Serviceable Addressable Market by 300% at Chaos, with plans for further significant expansion.

Commercialising AI is one of my specialities, with over 10 products and add-ons that leverage machine learning and actually make money! (Unsurprisingly because they deliver measurable advantages and value to customers, and are robust and easy to use!). Some of my AI/ML expertise includes:

• AI Strategy: Developing comprehensive AI strategies for organisations, aligning AI initiatives with broader business goals and product visions.
• AI Team Leadership: Building and leading high-performing AI teams in multiple organisations - focusing on bridging the gap between innovation and tangible business outcomes.
• Scaling Machine Learning Implementation: Leading the development and deployment of MLOps including use cases in computer vision, natural language and process synthesis applications to name a few.
• AI Ethics: Leveraging my postgraduate degree in AI Ethics from LSE, ensured ethical considerations are at the forefront of AI development and implementation.
• Deep Learning: Expertise in deep learning techniques, including many types of neural networks, such as GANs, transformers, RNN, SSL, CNNs, LSTM, SVM, and agent based models, applied to real-world business problems.
• AI Infrastructure: Designing and implementing scalable infrastructure for AI model training and deployment, leveraging cloud or on-prem tech stacks for optimal performance.
• AI-Human Interaction: Focusing on developing AI systems that augment and enhance human capabilities rather than replace them, particularly in enterprise automation and creativity contexts.

With over two decades of experience in creating engaging simulations and serious games, I've pushed the boundaries of interactive digital experiences for learning, training and exploration across multiple platforms and interactions genres.

• Diverse Portfolio: Developed 30+ simulations & serious games, ranging from single-player experiences to complex multiplayer environments. Creating experiences for various platforms including online, web-based, mobile, desktop, and console, adapting design principles to suit each medium.
• Serious Games: Pioneering the use of game mechanics in non-entertainment contexts, developing simulations for training, education, and behaviour change in sectors such as healthcare, finance, defence, public policy, behaviour and physical sciences.
• Innovative Mechanics: Designed unique gameplay systems, including a meta-game for game design itself (a game making game!), enabling others to go beyond conventional game structures.
• AI Integration: Leveraging AI and machine learning to create adaptive game environments and intelligent NPCs, enhancing player engagement and replayability.
• Scalable Architecture: Developing robust, scalable architectures for online multiplayer simulations, supporting millions of concurrent users.
• Analytics Integration: Implementing comprehensive analytics systems within the solutions to gather actionable user data, enabling data-driven design iterations and personalised user experiences.
• Cross-Functional Leadership: Leading truly multidisciplinary teams of designers, artists, programmers, and sound engineers as well as sales and marketing to deliver neatly polished final products.
• Gamification Strategies: Applying game mechanics to many non-game applications, prolonging user engagement and motivation in products and services.